Ehime Prefecture, located in Shikoku island southwest of Japan’s main island of Honshu, is blessed with incredible natural beauty, clear waters, and rich cultural heritage. It is located near the popular cities of Osaka, Hiroshima, Kyoto, Beppu and faces the Seto Inland Sea which has mild to warm weather all year round. Among the most popular attractions in Ehime Prefecture are the Dogo Onsen (one of the oldest hot spring in Japan), Shimanami Kaido (otherwise known as the Nishiseto Expressway), Nanyo (Retro townscape), and Tai (Sea Bream).

As one of the largest producer of citrus fruits in Japan, Ehime Prefecture produces approximately 40 varieties. Ehime oranges are famous for its high acidity, sourness and high natural sugar content.


November to December is the best season for the Unshu orange, which has a reputation for being a premium fruit. It is believed that this orange is exquisite because it is blessed from three sources of sun rays (directly from the sun, reflected from the sea and sloping hills). The Unshu orange has won the double star award at the Vegetable Sommelier Summit held by Japan Vegetable Sommelier Association.

On top of these high-quality oranges that make premium orange juice, Ehime Prefecture offers many delightful food like dried shiitake mushrooms, Ehime jello, miso paste, and Ichiroku tarts. These products will be available at Isetan KLCC from November 24 – 30, 2017 at the Ehime Fair 2017. Get a taste of Ehime right here in Malaysia.

For more information please visit their Website, or Facebook Page, Ehimefair